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Why High Risk Merchants Need Fraud Protection

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Why High Risk Merchants Need Fraud Protection

The Financial Lifeline Fraud Prevention Provides High-Risk Merchants

Softwares such as e-commerce stocks, gaming, and nutraceuticals are high-priority pals for friendly fraud, card testing, and triangulation scams, mainly due to their Internet presence and high transaction value. Chargeback losses without sufficient protection can erase up to 20% of sales, which may lead to the termination of merchant accounts or claim huge rolling reserves. Fraud technology will act as cash firewalls, blocking card-not-present transactions while allowing legitimate customers to check out in seconds. Offshore processors operating in high-risk environments combine 3DS authentication with velocity control and proxy detection as part of their gateway offering.

Custom Fraud Strategies for Different High-Risk Verticals

The most useful artificial intelligence solutions for fraud behave like background commerce partners and only jump in when risk thresholds are exceeded. For example, the real-time decision engine-Kount might look at billions of data points for its fraud networks all over the globe to establish a transaction against possible suspicious IPs, emails, or payment methods associated with past chargebacks. Sensitivity might be defined by merchant tolerance: for example, very high-end retailers activating all orders over $1,000 might switch on 3D Secure for those groups, whereas sellers of digital goods do not appreciate any frictions with seamless flows. Importantly, those systems become more accurate over time with more orders, as they learn from feedback from merchants. Some providers even back refunds against the AI’s wrong approval of fraud transactions.

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